Grade 1312 periods
ICT in Business
Explores applicability of ICT to business organizations and the competitive marketplace
Exam objectives
- Define digital economy and new digital business methods: reverse auctions, group purchasing, e-marketplace
- Distinguish pure-brick, brick-and-click and pure-click organizations
- Describe how ICT supports accounting, HR, production, marketing, supply chain and communication functions
Important areas to cover
- Matching a business-model term (brick/click) to a scenario is a common short-answer question
Lesson content not added yet.
Exam objectives
- Distinguish e-commerce from e-business
- List and exemplify B2B, B2C, C2C, C2B, B2E and G2C transaction types
- State advantages and disadvantages of e-business
Important areas to cover
- Naming and exemplifying each transaction type (B2B/B2C/etc.) is a reliable short-structured question
Lesson content not added yet.
Exam objectives
- Define e-marketing and describe ICT's role in it (web advertising, mobile marketing)
- Explain how databases support predicting customer behaviour and gaining competitive advantage
Important areas to cover
- Usually a compact definitional/short-answer question
Lesson content not added yet.